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MEET JON

Jon Pulli is the Chief Executive Officer of Turn 14 Distribution and candidate for the SEMA Board of Directors. Under Jon’s leadership, Turn 14 Distribution earned SEMA’s Warehouse Distributor of the Year award in 2016 and 2018. Additionally, Jon earned the GEN-III Innovator award in 2018. A SEMA member since 2002, Jon has served on the YEN Select Committee, hosted SEMA Town Halls, and in 2015 was named to SEMA’s 35 under 35 list.

Born into a family of entrepreneurs, Jon attended Germantown Academy, then Franklin and Marshall College. While in college, Jon started his first successful company, which was a retail e-commerce operation focused on sport compact vehicle parts. After recognizing deficiencies in the supply chain, he co-founded Turn 14 Distribution in 2007, just five years later.

Under Jon’s leadership as CEO, Turn 14 Distribution has grown from a bootstrap start-up to an award-winning national distributor in a little over a decade. Through innovative uses of technology, an ethical approach to business, an intense focus on symbiotic partnerships, foresight, sheer effort, and willpower, he has fundamentally improved the way product distribution is handled in the automotive aftermarket.

As an industry leader, Jon has pushed for long-term vision and foresight to set the industry up for a successful tomorrow as it pursues today’s successes. Jon has been called an “independent thinker and change agent” and has been touted as a “valuable voice to help guide us through the transformation our industry is going to experience.”

Jon is a strong believer in work-life balance and lives a few miles from Turn 14 Distribution’s Horsham, PA, headquarters with his wife Samantha, daughters Keira, Gwen, and Sadie, along with the family’s French bulldog, Louie.

BEGINNINGS

Jon’s mother, father, grandfather, and sister all started and ran successful businesses: karate schools, ice cream parlors, boutiques, restaurants, counseling organizations, and construction companies. From a young age, Jon saw first-hand the trials and tribulations of running a small business and deeply understood that being a business owner meant responsibility, not privilege.

Jon’s father, Michael, taught him as a young boy to never allow failure to be an option. This lesson endured and is the foundation of Jon’s resolve and determination. Growing up in a family of business owners also taught Jon the cost and toll a life focused singularly on money could have. These life experiences have pushed Jon to focus on work-life balance, long-term success as opposed to short-term gain, and symbiotic relationship development.

Sandra, Jon’s mother, spent half of her career as a psychologist. The lessons learned by watching her helped Jon develop the mental acuity required for leadership. Often referred to as “hard to read,” Jon takes the time to consider others and their perspectives before making decisions. His mother’s teachings provided him with a better understanding of others’ psychological motivations; this insight allows him to build coalitions and bring people together to achieve goals.

With these life experiences, Jon set off for college, where he met Chris Candido—his co-founder in two companies—when they were randomly matched to be freshman roommates. With only $100, Jon and Chris famously started their first company, and in the days since, they have never taken any outside investment in any of their enterprises.

SOMETHING GREATER

Jon has always had the goal of growing his company beyond a small business. From first-hand experience, he knew that the life of a small business owner could be lonely and unstable. He saw his family struggle through tough periods and looked for a way to help the life of a small business owner to be more sustainable in our ever-changing economy. This feeling, combined with his experience in the automotive aftermarket, drove Jon to co-found Turn 14 Distribution. Turn 14 Distribution was built to service the small businesses that comprise the automotive aftermarket by providing them with an enterprise-level backbone of support to help them meet the challenges of the new economy.

Jon focused the business on ethical operations and aligned partnerships. This mindset is why Turn 14 Distribution does not compete with its partners by selling in the retail space, or by manufacturing product. From day one, Jon treated himself as an employee, not an owner, incentivizing himself to develop reward systems, benefits, and perks for not only himself but the entire team. Today, Jon leads a dynamic company with a positive culture that supports education, work-life balance, travel, career development, community, and partnering with others.

Under Jon’s leadership Turn 14 Distribution has committed to volunteer work, a focus on renewable energy, 100 percent paperless operations, and advanced recycling. In 2019 Jon was responsible for the installation of 1MW of solar power capabilities—the equivalent of planting 23,267 trees—at the company’s headquarters. Additionally, the company provides annual scholarships totaling $150,000, which are awarded to underprivileged youth. Turn 14 Distribution makes significant philanthropic donations to eight charities, donates over 2,000 hours to community service, and supports local development, such as the funding of a TV Studio in a local middle school.

ISSUES AT THE FOREFRONT

Well-thought-out, detailed regulations provide rules of the road for the industry, while unclear or antiquated regulation provides fertile ground for inequitable enforcement with government bodies—instead of enthusiasts—deciding who wins and loses.

In 2019 I worked with other industry leaders and SEMA to build a coalition of support for California bill AB 390 to overturn AB 1824, which had passed a year earlier. This bill unreasonably replaced “fix-it” tickets for exhaust volume in California with substantial fines for the vehicle owner. AB 1824 had eliminated the enthusiast’s ability to prove innocence when ticketed because decibel monitors were not required when issuing a citation. With coalition and SEMA support, AB 390 passed into law and protected our industry from unfair regulation.

Beginning in 2015, the EPA rewrote history through public comments to guidance documents, which called into question the legality of converting a road-going car into a dedicated race car. This unilateral method of writing regulation—without the passage of new law—represents an existential threat to segments of the racing industry. SEMA quickly recognized this act as detrimental to its member companies and moved to enact the RPM Act in Congress, which protects our right to convert these vehicles into dedicated race cars. While the RPM Act has not yet passed, I have focused on assisting SEMA’s endeavors in building support for this cause through coalition-building and grassroots efforts.

Government regulation will not go away; our industry must provide firm guidance to governing bodies, and provide the necessary checks and balances to policies to keep our industry equitable and sustainable.

Having worked with Jon for over a decade, I can wholeheartedly say that he is one of the most intelligent, intuitive, and rational individuals I have ever met. Jon has proven to be a tactical problem solver that is passionate about the issues our industry faces. One example would be the lack of information available for businesses to properly manage government agency compliance. Seeing this, Jon spearheaded a coalition to work constructively with government agencies with the intention of developing clear guidelines. I fully supported this effort, knowing that with Jon at the helm, he would provide the strategic leadership necessary to tackle the complexities that surround government regulation and compliance. Jon would be a tremendous asset if elected to the SEMA Board, an endeavor for which he has my full support!

MIKE SULLIVAN

President, Mishimoto

Electronic Vehicles, or EVs, are exploding in both popularity and availability, and the automotive aftermarket is not moving quickly enough to adopt them as enthusiast vehicles. The shift is reminiscent of the move from carburetion to fuel injection, which was a momentous change that brought a great opportunity to those positioned to take advantage of the situation. Industry leaders are hesitant to embrace the adoption of electric vehicles as performance vehicles because reshuffling the deck could leave them in a lesser position than they currently hold. Whether we like it or not, this change is inevitable, and as an industry, we need to rise to the challenge and pursue making the EV market enthusiast-friendly and profitable.

Embracing the newest technology is a surefire way to pursue youth engagement, which ensures a realistic long-term future for aftermarket companies. Traditionally, when an automotive manufacturer develops an in-house performance package for a vehicle, they rely heavily on the aftermarket and partnerships with performance manufacturers to finalize the outcome. EV manufacturers, on the other hand, are developing performance and accessory programs in-house with no aftermarket support, in part because our industry has been slow to accept this new technology.

There is a clear shift in terms of OE investment, highlighted by the following: Ford’s $11 billion investment to have 16 EVs in production by 2020, GM’s “All-Electric Path to Zero Emissions” and announcement that it would release 20 EVs by 2023, BMW’s intention to have 12 full EV models that represent 25 percent of sales by 2025, VW’s plans to introduce 30 EVs by 2025, Mercedes’ intentions to launch 10 EVs by 2022, and Tesla’s aim to sell 1 million EVs by 2020.

I propose that SEMA creates an Electric Vehicle Council, with the initial goal of gaining membership and recognizing the segment, while continuing its focus on supporting SEMA members interested in pursuing its opportunities. The risk our industry takes with apathy toward the EV segment cannot be understated.

As a Gen-X business owner born in the late ’80s, I’ve grown up in a unique position to witness the changes and impact of the digital age to our society overall and how it has impacted the automotive industry specifically. We’re now in the midst of another great societal change with the age of electrification.

Jon’s reputation and track record as the CEO of Turn 14 Distribution has proven to the automotive aftermarket community and industry that he had the early foresight of adapting and embracing the positive changes of the digital age by making Turn 14 Distribution the most technological forward distribution company in our aftermarket industry today. His leadership, deep understanding of new technologies—along with his previous work to combat unfavorable government regulations—will help put the SEMA organization in the best position to succeed in the important years ahead.

RAVI DOLWANI

Director, CSF, Inc.

The groundbreaking South Dakota v. Wayfair, Inc. (2018) Supreme Court ruling validated the concept of economic nexus. This ruling immediately created known—and unknown—reporting requirements for many SEMA member companies across a multitude of states. This enormous change presents countless challenges to the small and medium business owners who make up our industry. While SEMA has provided resources to help member companies understand these changes, I believe SEMA should explore joining multi-industry coalitions that support streamlining and minimizing requirements for member companies. Economic Nexus establishes a basis for any state in the union to enact its laws and regulations on our membership. The consequences of this ruling will continue to escalate over time and place an ever-increasing burden on our members across the country. Ultimately this will create new barriers to entrepreneurship unless we push for change.

I truly believe Jon will be able to guide the industry as a member of the SEMA Board, especially in dealing with the changes that are happening at the government level with the EPA and Economic Nexus. Jon has a proven record of keeping small business interests at heart, which will help grow our industry rather than shrink it.

GREG CALOUDAS

Chief Executive Officer, GSC Power-Division

The automotive aftermarket is comprised of an eclectic mix of entrepreneurs, engineers, enthusiasts, racers, and self-starters. For many years, our wide base of industry participants has provided the automotive aftermarket with a diverse pool of companies and allowed us to keep up with ever-changing demands and challenges. Without competitive forces, entrepreneurial spirit, and dreamers, our industry’s diversity and adaptability will suffer. As a board member, I will focus on protecting small businesses from the challenges facing them in the modern economy.

I have worked with Jon Pulli for many years in both a commercial capacity and on issues that have a major impact on this industry. During that time, I’ve been impressed with his professionalism, intelligence, and hands-on approach to complicated challenges. Jon is well-versed in the regulatory issues affecting our industry and has a unique perspective on the challenges faced by both large and small companies alike. Jon is a conscientious advocate for SEMA businesses and would be an excellent addition to the SEMA Board.

GREG NEUWIRTH

Chief Executive Officer, AEM Performance Electronics

NEWS

Turn 14 Distribution’s Sustainable & Renewable Energy Initiatives

Turn 14 Distribution strives to make the world a better place through several initiatives: charitable giving, paid time off for volunteer work, 100-percent-paperless operations, advanced recycling, and a focus on renewable energy. In 2019, the company made investments in solar power that will generate over 1.1 Megawatts of energy per year at its Horsham, PA headquarters. This renewable energy generation initiative will reduce emissions by 1,000 tons of CO2 per year; equivalent to planting 23,267 trees per year. The corporate office also instituted a reusable coffee cup program in 2019 to reduce unnecessary paper and plastic waste. Each distribution center uses instant-on LED lighting that turns off after a specific length of time to reduce unnecessary electricity usage. In addition, Turn 14 Distribution's facilities recycle 92 percent of the waste generated through operations by sorting and recycling cardboard, wooden pallets, plastic stretch wrap, and all paper and plastic byproducts.

Turn 14 Distribution’s Philanthropic Efforts

Turn 14 Distribution strives to make the world a better place through charitable giving, paid time off for volunteer work, a focus on renewable energy, 100-percent-paperless operations, and advanced recycling. To that end, the company has selected eight charities to receive a significant annual donation. In addition, Turn 14 Distribution's facilities recycle 92 percent of the waste generated through operations by sorting and recycling cardboard, wooden pallets, plastic stretch wrap, and all paper and plastic byproducts.

Volkswagen to Invest 60 Billion Euro in E-mobility, Digital Tech by 2024

Volkswagen (VOWG_p.DE) will invest 60 billion euros ($66.12 billion) by 2024 to develop electric and hybrid cars as well as digital technologies, the multi-brand car and truckmaking group said on Friday.

RPM Act Is Reintroduced in the U.S. Senate

U.S. Senators Richard Burr (R-NC) and Joe Manchin (D-WV), along with 24 original cosponsors, reintroduced S. 2602, the Recognizing the Protection of Motorsports Act of 2019 (RPM Act). This bipartisan bill protects Americans’ right to convert street vehicles into dedicated racecars and the motorsports parts industry’s right to sell products that enable racers to compete.

Electric Pickup, Batteries Included in GM's $7 Billion Pledge

An all-electric pickup truck and an advanced battery system will be part of the $7 billion that General Motors Co has pledged to invest in the United States as parts of contract talks with the United Auto Workers.

Turn 14 Distribution Supports Local Development, Donates Funds To Develop Middle School TV Studio

Pennfield Middle School was the only one of the three North Penn middle schools without a TV studio, until a local business stepped up to the plate. Turn 14 Distribution has partnered with North Penn School District to assist with the opening of the middle school’s new student television studio. The company’s donation went to Pennfield Middle School, which was previously the only of the three North Penn middle schools without a TV studio.

Jon Pulli and Turn 14 Distribution Featured in Modern Materials Handling Magazine

What’s next? That’s a question often asked by fast-growing companies. In an order fulfillment environment where companies put a premium on price, selection and customer service, companies not only find themselves running out of space and bumping up against inefficient processes, but also having to re-think their entire distribution strategy to take business to the next level of performance. That was the situation facing Turn 14 Distribution, a Horsham, Pa.,-based distributor of performance auto parts. In 2013, the then 11-year-old company was operating from a single, space-constrained 52,000-square-foot facility. To meet the distributor’s goals for growth and nationwide two-day delivery, Turn 14 realized it would not only have to rethink its processes, it would have to design an entirely new network.

California Bill to Repeal 2018 Exhaust-Noise Law Approved by Transportation Committee

Legislation (AB 390) in California to repeal the section of a 2018 law (AB 1824) that amended how state law-enforcement officials issue citations for exhaust noise violations was passed by the Assembly Committee on Transportation at a March 25 hearing. SEMA testified at the hearing as the bill’s sponsor.

Turn 14 Distribution Named SEMA Warehouse Distributor of the Year in 2018

Turn 14 Distribution was presented with the SEMA Warehouse Distributor of the Year award for 2018 during last week’s SEMA Show in Las Vegas. In addition, Jon Pulli, Turn 14 Distribution’s CEO, was presented with the SEMA GEN-III Innovator of the Year Award for 2018.

Jon Pulli Earns SEMA GEN-III Innovator of the Year Award in 2018

With more than 3,000 industry luminaries and business owners in attendance, the SEMA Awards Banquet is considered by many to be the industry’s premier gala – similar to the Oscars for the entertainment industry. “The SEMA Awards Banquet is a highlight of the week,” said Chris Kersting, SEMA President and CEO. “After several days of business at the SEMA Show, it’s a great time to switch gears and celebrate the passion that fuels the industry. The award winners are all examples of this passion and the innovation that we’ve seen all week. We’re honored to be able to recognize them with these industry awards.”

Ford Plans $11 Billion Investment, 40 Electrified Vehicles by 2022

Ford Motor Co (F.N) will significantly increase its planned investments in electric vehicles to $11 billion by 2022 and have 40 hybrid and fully electric vehicles in its model lineup, Chairman Bill Ford said on Sunday at the Detroit auto show.

Turn 14 Distribution Named SEMA Warehouse Distributor of the Year in 2016

Turn 14 Distribution, a performance parts distributor, announced it has been presented with the Specialty Equipment Market Association (SEMA) Warehouse Distributor of the Year award for 2016. The WD of the Year award is designed to honor one Warehouse Distributor each year for its outstanding contribution to the motor vehicle aftermarket during the previous twelve months.

ENDORSEMENTS FROM INDUSTRY LEADERS

Chris

Candido

Chief Technology Officer,
Turn 14 Distribution, Inc.

Nick

Moncure

Partner, Moncure &
Rohr Brand Development

Craig

Kohrs

Chief Executive Officer,
TMG Performance Products

Edward

Lee

General Manager,
TITAN-7, LLC

Dino

Rossi

Director, Business Operations,
Vibrant Performance

David

Borla

VP of Sales & Marketing,
Borla Performance Industries

Larry

Burns

Director of Community &
Economic Dev. Horsham Twp.

Jonathan

Mill

Senior Director,
Wheelwell

Trip

Manley

Owner & Vice President,
Manley Performance Products

Sean

Crawford

President,
JE Pistons

Yukio

Uemura

President & CEO,
ENKEI International, Inc

Bob

Schuetz

VP of Sales & Marketing,
Öhlins USA

George

Kook Jr.

President & CEO,
KOOKS Headers

Dai

Yoshihara

Formula DRIFT
Driver

Alberto

Reda

Global Emissions Systems,
Inc.

Jeffrey

King

President & CEO, Engineered
Performance Technologies

Todd

Sager

President,
AWE Tuning

Nate

Shelton

Director,
Holley Performance Products

Shahriar

Niakan

President & CEO,
advanced FLOW engineering

Steven

Voudouris

CEO & Founding Partner,
Turn5, Inc.

Bob

Bruegging

President,
Race Winning Brands

Jim

Liaw

President & Co-Founder,
Formula DRIFT

Steven

Royzenshteyn

Chief Executive Officer,
Onyx

Rich

Barsamian

VP of Sales & Marketing,
Advanced Clutch Technology

Julian

Gill

Chief Executive Officer,
Eibach Springs, Inc.

Mark

Cornwell

VP of Sales & Marketing,
StopTech

Mike

Deatsch

Vice President,
DeatschWerks

Josh

Pendolphia

Sales Representative,
Liedel-Bradshaw

CONTACT JON

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